Our project aims to solve the common problem of low batteries in electronic devices such as phones, tablets, and wireless headsets.

I joined the core team with a few people in the early stage of the market research and lead the user experience

Started date

2023

Platform

MobileApp

Company

Pinbus

Industry

Service, Logictis

Available on

Challenge

Vietnamese users have been experiencing unexpected battery drain issues on their phones or laptops, so they tend to use power sockets, particularly when in public places and it’s inconvenient when they have emergency things

  • Utilized a huge Chinese research to tackle user issues, confident that these learnings would apply to our own market

  • Interviewed Vietnamese young generation who get really close to the tech-savvy that we aimed as a consumer

  • Interviewed merchants such as coffee shops owner to understand what they need to use this technology to increase their income

01

Problem Discovery

01 - Overview

Go1, a learning ecosystem, assists businesses in meeting upskilling and compliance needs through content from 250+ providers. Covering compliance, IT, and leadership, Go1 offers affordable, scalable learning content for small to midsize businesses.

02 - Secondary Research

03 - Internal Interview

02

Problem Define

01 - Customer Journey Map

More talk more insights we get to update the current user journey map with new insights to help clear what problems and opportunities around the curation work

02 - Problem Statement

03 - Opportunity

03

Solution Discovery

01 - Ideate Workshops

Ideate workshop with squad team with more than 10 people including developers, designers, product managers, CSMs, Sales, and content team to generate solutions.

02 - Storyboard

03 - Wireframe

04

Solution Discovery

Activate the curation tool on the Go1 learning platform to empower users

  • Users can independently perform curation tasks on the LMS without relying on CSM assistance.

  • Enable users to curate playlists based on various factors, including region relevance and preferred topics.

  • Smart curation streamlines the process, saving time and paving the way for future AI enhancements to further optimize the tool.

Enhance the playlist overview page

  • Elevate the user experience on the playlist detail page for better manageability.

  • Focus to essential information and facilitate effective content organization within playlists.

  • Introduce additional features, allowing users to flexibly customize their lists.

Enable direct addition of premium content.

  • Maximize the search tool's effectiveness, enabling users to quickly find and add relevant content to playlists.

  • Establish a robust foundation for AI tools to recommend highly related content to core topics.

  • Develop the 'Drawer' component, ensuring its reusability across various product area with full guideline how to use it.

Users can collaborate with team members to efficiently enhance and prepare playlists for quick publishing.

  • Tailor the Share modal actions based on user types, ensuring different functionalities for Managers and Learners.

  • Introduce the ability to privately share playlists without the need for public publishing, enabling advanced collaboration.

  • Provide access via URL, allowing users to store links in their workspace for easy reference.

05

Solution Validation

01 - Usability Testing

We did secondary research by the way looking for previous user interviews that we did in the last several months with our end users.

02 - EAP and Internal Release

Let's work together

I'm open for project discussions, enhancing your online presence, or tackling UX/UI design challenges. Feel free to contact me at nguyenphuctuongvan@gmail.com to explore the next opportunity, or connect with me on...

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